Językowe sposoby i prawne uwarunkowania identyfikowania firm krakowskich w drugiej połowie XIX i na początku XX w. .......... 731
Synopsis
LINGUISTIC METHODS AND LEGAL CONDITIONS FOR THE IDENTIFICATION OF CRACOW COMPANIES IN THE SECOND HALF OF THE 19TH CENTURY AND AT THE BEGINNING OF THE 20TH CENTURY
Advertising texts from the second half of the 19th and early 20th century, such as leaflets, inserts, price lists, company stationary, or posters, are an extremely valuable yet underutilized source for the study of communication practices of the commercial community in the past. This article aims to describe how, in 19th c. and pre-war Cracow, the members of the city’s commercial community identified the objects of their local economic activity by naming them in specific way, and furthermore, it attempts to explain the extra-linguistic reasons for the creation of these names, and of their functioning in the commercial community.