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Synopsis
VOTER PARTICIPATION IN THE CONTEXT OF CULTURAL STUDIES
Electoral participation is not only a political act, but also a cultural phenomenon. Values, emotions, and media narratives shape votersʼ attitudes and their willingness to engage in the democratic process. Shared social norms, trust in institutions, and dominant media messages can either mobilize or discourage citizens from voting. Analysing these factors provides a deeper understanding of the mechanisms governing electoral decisions and their social and cultural context.