O języku postprawdy, mowie nienawiści i autorytetach w macedońskich mediach (1991–2024) .......... 171

LANGUAGE OF POST-TRUTH, HATE SPEECH AND AUTHORITIES IN MACEDONIAN MEDIA (1991–2014)

The article analyzes the language of post-truth and hate speech in Macedonian media from 1991 to 2024, emphasizing their impact on social and political relations. It describes manipulation mechanisms such as selective presentation of facts, emotionalized content, and social polarization, which facilitate the dissemination of post-truth and hate speech. Based on critical discourse analysis (CDA), the study demonstrates how the media shapes political and ethnic narratives, employing hate speech to delegitimize opponents and fuel conflicts. Conclusions underline the need for mechanisms to counteract hate speech and educate the public on conscious media consumption.